Mehdi Ravan

5 Ways To Kickstart The Growth of Your Startup

Everyone wants to grow their startup.

Building a business is not luck, its system and strategy!

Here are five strategies to kickstart the growth of your startup:

1: People

People are the core of your business.
You need to make sure a few things when it comes to people:
A: Hire the right people
B: Place them in the right roles
C: Make sure they work together as a team
If you get the B & C right, you will increase the retention rate of your employees!

2: Mission & Purpose

If you want to truly succeed with number 1, make sure you get the number 2 right.
Great talents want to join a mission and not just any company, you have to make sure that you have a clear vision and mission to
attract the best of talents out there.
You also need to make sure that you have a very big reason why you are in the business aside from making profits.
This will inspire and energize your people and become as well as a talent magnet for you.

3: Innovate

You need to make sure you are not just selling what everyone else is selling out there.
In other words, you need to be able to differentiate yourself from other startups out there.
This gives your customers a valid reason on why they should buy from you rather than your competitors and also make it way
easier for you to close deals.
So make sure you can clearly tell your customers what makes your product or service a unique one which cant be found
And this is called USP or Unique Selling Proposition, this is what you need to have for every product or service you offer.

4: Marketing

You can have the best product in the market but if people don’t know about it, they are not going to buy from you.
I want you to observe the next time you go on the road or even online, you will notice most ads are for the most successful
What does that tell us?
It’s a clear indicator that successful people are successful just because they know how to do marketing and attract millions of
potential customers towards them.
Many businesses go out of business simply because they don’t learn how to do marketing and say we don’t have the money.
But wait, marketing is not an expense, it’s an investment if you know how to generate a great profit from it!

5: Hunger

You should be hungry for success.
You should never be satisfied with what you have.
Warren Buffet says the number one reason big businesses go out of business is complacency.
That’s why you see a new startup come up today and a few years later some bug companies go out of business because of them,
Because big companies are happy with what they have but startups are hungry to achieve there and succeed!